MARKETING STRATEGY

 

That Capture Value and Sustained Competitive Advantage For Professionals That Want Control of Emerging and Shifting Forces in Complex Sales

 

Fluctuating customer requirements and competitive forces are putting more pressure on marketing and are demanding superior sales and marketing strategy and tactical execution. The cycle time from product creation, to product launch, for a winning go-to-market strategy, leaves no margin for error. The rapid commoditization of complex solutions calls for concise marketing strategy and timely execution, yet many companies are finding their best sales and marketing strategies are highly-diluted by the time they reach the customer. From strategic marketing solutions to tactical sales training, from field implementation to the deployment of complex sales solutions, our customized business development programs assist our customers in optimizing and executing their go-to-market strategy. Create and Capitalize Strategic Value Beyond Selling to Diagnostic Business Development  Acquisition, Expansion and Retention of High-Quality Customers

Customized Marketing Programs

 

Current cycle times, from product creation, to product launch, to sales performance, leaves no margin for error in a winning go-to-market strategy. The rapid commoditization of complex solutions calls for concise marketing strategy and timely execution. Yet, many companies are finding their best marketing strategies are highly diluted by the time they reach the customer. By integrating product, competitive, sales and marketing strategies into a comprehensive Diagnostic Business Development model, the resulting customized marketing program will assure that your market strategy is transferred into effective results by the sales organization. Our Diagnostic Roadmaps™ track directly with your sales and marketing objectives. Global Marketing Strategy Many of our clients have wrestled with how to drive a global marketing strategy to sales reality through diverse international cultures. The Diagnostic Marketing model delivers a global marketing solution by providing a common sales and marketing vocabulary that navigates your message clearly through the rocks and barriers of business language and culture.

Marketing Consulting Services

 

Today's volatile marketplace creates constant competitive movement, fluctuating threats and lucrative opportunities. Success requires a fluid approach and an organization that can anticipate and respond within limited windows of opportunity. Optimize and Execute Your Go-To-Market Strategy The primary strength of Prime Resource Group is to work with you to successfully optimize and execute your go-to-market strategy. Optimization begins with an accurate assessment of people, processes and marketing strategies. Our sales and marketing consultants define competitive strengths and threats, plus performance gaps and growth potential. To assure implementation and mastery, they develop execution plans that track directly with sales performance objectives to bridge the gap between marketing strategy and sales results. Diagnostic Marketing provides your sales and marketing team with a system that consistently creates and translates value to your customer, and captures that value for your bottom line. Measurable Results Prime Resource Group believes the sales and marketing consulting responsibility goes beyond assessment and recommendation. A marketing consulting engagement is not complete until the client has achieved successful implementation. Our sales and marketing consultants will assure that your objectives are translated into measurable performance improvement and bottom-line results.

Marketing Strategy Performance Assessments

 

Performance Assessments Create Focus Marketing strategy and execution have a significant impact on sales revenues. Optimal sales results begin with performance assessments that identify gaps, and their causes, which prevent an organization from achieving its highest goals. Companies that are looking to improve performance, need to continuously examine how sales and marketing are interfacing. Prime Resource Group's extensive combination of proven instruments and thorough diagnostic methods provide comprehensive performance assessments of your marketing strategies.

 

Beyond Performance Assessments to Marketing Strategy Implementation